classic trademarks - Austria / II. Republic of Austria 2016 - 100 Euro Cent

The original poster of "Fritzelack" comes from the Austrian graphic artist Adolf Karpellus, who was born in Galicia in 1869 and was a busy member of his guild at the turn of the century. He was educated at the Academy of Fine Arts in Vienna and the Paris Académie Julian, was a member of the Künstlerhaus and specialized in portraits, landscapes, still lifes and genre scenes, but also as a postcard painter, poster artist and illustrator. He became one of the early poster art experts he had studied in Paris. "Inexhaustible is Karpellus in his colorful ideas, which attract attention without attracting attention, now for a beautiful area, now for a merchandise made mood," wrote the collector and expert Ottokar Masha in his work "Austrian Poster Art". Many patrons took a liking to this special style of his posters. Karpellus became an advertising professional and was commissioned with the advertisement for Fritze Lacke in 1908.   "Because in paints is certainly Fritze at the top" was one of the slogans of this company, which goes back to a company founded in 1876. Otto Fritze, who was born in Kleinhöfel in present-day Poland and moved to Vienna at the beginning of the 1870s, founded it at that time as "Hetzendorfer Lack-, Farben- und Firniß-Fabrik O. Fritze" Sent monarchy. Even the imperial family moved into the company's products, which were later continued by Otto Fritz's wife, then by his sons, and by the nineties of the twentieth century by direct descendants. Since 2012, Fritze Lacke is no longer a separate company, but part of the company "Rembrandtin Color Expert" - but the "Fritzebub" in many variants as a circular trademark has remained faithful.